2010 Users Group Conference a Success

The 2010 Advantage Users Group Conference successfully completed on May 26th, with 300 attendees from over 120 agencies engaged in seeing top flight industry leaders like Nancy Hill, CEO of the AAAA’s, speak about transforming and repositioning agencies to meet the demands of the future. Her speech,  “Empowering Performance in Every Role,” kicked off three days of workshops, panel discussions, and networking.  Other industry leaders covered a variety of topics, from EDI in traditional media buying to understanding the digital landscape, and monitoring key financial “triggers” that have helped agencies survive the recent economic downturn.

The three day summit also allowed leaders from key agencies to share and demonstrate how they successfully use various features of Advantage Enterprise to enhance their productivity and reduce their agency costs.

Advantage announced several new key enhancements that will be released to beta in July of 2010.  Highlighting the new release is the addition of key employee dashboards for project managers and agency leaders.  Employee Productivity and Employee Realization dashboards enable agencies to ensure all employees are meeting their productivity goals, and staying profitable.  Other new features include Phase II of the Billing Command Center, the streamlined billing option that enables billings to view and manage client billing data all in one place. The July release includes the functionality to manage all media billings within the command center.

Productivity enhancements include new calendar views, including new Gantt Style reports that views multiple projects as well as project schedules.  Alerts have been revamped and streamlined to include features like issue tracking and other workflow process.

For agencies that have international clients or work with international vendors, advance currency exchange features will enable agencies to manage the various currency conversions in an efficient and streamlined manner.

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