TRAFFIQ, Advantage Team to Streamline Ordering, Billing and Paying

NEW YORK, NY & MOORESVILLE, NC – October 28th, 2009 – As part of its ongoing commitment to creating cost and time efficiencies for advertisers and agencies, digital media planning, buying and management platform TRAFFIQ (http://www.traffiq.com) has partnered with The Advantage Software Company, Inc. (http://www.gotoadvantage.com/) to streamline media buys into their agency management enterprise system.

TRAFFIQ advertisers can with one click now export a file that details the cost data for an entire TRAFFIQ campaign, and import that file directly into Advantage, one of the industry’s most widely used agency management systems. Advertisers can make buys on hundreds of publishers, track and reconcile the costs on their own accounting system, and forego individually recreating each new line item for new orders. This dramatically reduces the time it takes to process media buys and related invoices using the TRAFFIQ media management and buying console, and minimize errors often made in manual data entry.
 
“Advantage lends yet another important enhancement to TRAFFIQ’s platform and further enables us help advertisers be more productive and profitable,” said Mark Kahn, TRAFFIQ’s chief executive.  “We are constantly on the lookout for ways to make our turnkey platform even more time and cost efficient and Advantage’s solution mapped perfectly with that mission.”

This partnership marks Advantage’s sixth media integration and its second Internet-specific deployment reinforcing its reputation of being one of the most robust and flexible systems on the market today.
 
“TRAFFIQ shares our vision of providing end-to-end agency management services and that made it a logical choice as a strategic partner,” said Advantage president, Ellen Coulter.  “Many of our agencies are migrating a larger share of their buying online and our shared clients will recognize a more streamlined workflow and immediate benefits in billing and reporting.”

About TRAFFIQ

TRAFFIQ (www.traffiq.com) is an end-to-end digital media planning, buying and management platform. It facilitates the buying and selling of premium display media with ease and efficiency, yielding maximum return on investment. Marketplace members include leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, please contact info@traffiq.com.

About Advantage

The Advantage Software Company is the leading provider of advertising workflow automation and media buying tools for advertising agencies and in-house marketing departments.  For over 30 years Advantage has led the industry with a wide range of solutions including browser-based solutions that accommodate both PC and Mac workstations. Advantage has the largest and most active Users Group in the industry. Its members play an active role in the software enhancement process and are a continuous source of innovation.

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