Manage all your media from a single system which includes flexible media planning and buying applications, electronic order delivery and tracking, a fully integrated management dashboard, data storage for analysis of media results, robust reporting and dashboards to analyze data, and streamlined communication with other departments.

Media Planning

The Media Plan is where it all begins.  Get your media plans out of Excel and fully integrated with the rest of your business by using the Media Planning module in Advantage.  The Media Planning module handles all media types and includes dozens of user-definable options that allow you to replicate the plans you’re creating in Excel or other programs.  You can create beautiful client-facing plans that are functional, accurate, and fully integrated with everything else you do.  From the plan, create media orders automatically without re-keying!  Then, analyze. Compare plan to buy to actual and billed.

Broadcast Sample

Advantage Software lets you to media plan for broadcast buy

Internet Sample

Advantage Software lets you to media plan for Internet buy

Broadcast Research

Our Broadcast Research Tool, available in AQUA v6.70.02, integrates Nielsen data and provides various reports that help you make buying decisions.

Broadcast Worksheet

The Broadcast Worksheet, coming soon in AQUA v6.70.02 phase II, is a robust and modern broadcast buying tool that includes all the features you would expect in a broadcast buying system, and more.

  • Full integration with Advantage Media Planning, load both markets and goals into the worksheet instantly.  Or, enter them manually into a simple grid.
  • Fully integrated with Nielsen ratings, but you use the power of this module even if you don’t subscribe, simply enter ratings you receive from the station and get the same benefits.
  • The Market Schedule is where all the magic happens. This modern and efficient tool streamlines the buying process like never before.
    • Define your work space with standard AQUA tools including column chooser, sorting, and filtering.
    • Easily toggle between markets throughout the module.
    • See goals vs. purchased while you’re assembling your buy.
    • Manage TV rating projections using our special Measurement Trend tool.
    • Includes reach and frequency calculations.
    • Revision tracking allows you to see where things have changed.
    • Print a schedule for internal or client approval.
    • Orders flow seamlessly into Advantage billing, no importing, including revisions!
    • Communicate with vendors on avails and order acceptance electronically and with little effort.

Media Orders

Create Media Orders automatically from plans for all media types.  Or, simply import orders from one of our supported media partners. Media orders align with the plan based on the plan/order relationship or the time frame and media order details.  Media Orders in Advantage are specific for each media type and include all the details you need to either communicate with the vendor or bill the client.  Orders are created quickly and easily using copy and auto-create features.  Once created, the orders can be used to schedule materials delivery, process billing, and reconcile to vendor invoices.  Use our DoubleClick integration to create campaigns and placements automatically, without re-keying.

Advantage Software creates orders automatically from approved media estimates or by copying existing orders

Media & Production Connected

Integration with production adds another level of efficiency. Vendor/publication specifications and deadlines are readily available to production staff during the creative process based on media buys.  Media Calendars allow you to view your entire media or traffic schedule and all details in one versatile online application.  Share media calendars, media authorizations, specifications, and other key information with clients electronically through the browser-based Client Portal.

The Media Manager

The Advantage Media Manager module provides a single portal for managing media buying and related business processes.  Start by generating orders and delivering them to media representatives electronically with everything they need, even ad copy. The Media Manager tracks when the order has been viewed and accepted by the rep.  The rep can even send back quoted or approved amounts that are then stored and instantly available in the Media Manager, all without requiring the rep to login to any system.

From there, update one or more orders at once to add details you may have gathered after the initial buy.  Manage the workflow electronically and access all media-related transactions including order, billing, and vendor invoice details.  Instantly access or download related documents.  If you need to change the markup percentage on a group of orders, no problem, use the Media Manager to update key information in large groups!  Approve orders for billing online and fully eliminate the paper trail!

For digital or other buys that are paid with a credit card, use the Media Manager to process payments with the order and then track and reconcile them easily!  Finally, approve invoices and reconcile buys from this single portal where you can access all details and make important decisions with the confidence of knowing that you have everything in one place.

Vendor invoice matching and approval is included as part of the Media Manager.  Accounting and Media are connected for a seamless approval process that achieves the goals of each department.


Digital Results and Analytics

Digital media results provided by ad servers can be imported into Advantage to complete the picture.  We match actual results by media plan and relative timeframe along with other details provided.  You can create your own reports and dashboards, like the one you see below, to view the results.  These dashboards are interactive and exportable.  Share this information with your client electronically via the Client Portal or simply insert images into your own presentation materials.


Digital Comparison Dashboard



In addition to online tools such as the Media Planning Flowcharts and the Media Calendar, you have access to everything you need to generate helpful media reports using standard options or our flexible dynamic and advanced report writers!

Standard reports are available for Media Plans, Media Estimates, Media Orders, Media Order Current Status, Materials Due, and a variety of Media Reconciliation Reports which help you identify orders placed, billed, amount received by vendors and balances.  Standard report applications include a variety of options and settings that allow for the creation of many different reports.

Report Writer Dataset categories for creating your own simple and advanced reports (related to media) include Media Current Status, Media Current Status Summary, Media Plan, Media Plan Comparison Summary, Media Materials and Specifications, and Newspaper Detail. You can even create your own dashboards with any report!

Media Integration

Use Advantage as a stand-alone media buying system or use other buying systems and integrate to consolidate estimate, order, financial, and management information into a single system. StrataConnect and CoreConnect provide seamless integration with media orders and vouchers from Strata and CoreMedia media buying systems. The unique ‘visual’ interface allows for corrections and approvals to be viewed before being processed.

DoubleClick Integration is included.  Create Campaigns and Placements in DCM automatically from Advantage Media Orders.  Plus, get digital results and compare your plan to actual results.