“Our agencies really enjoy the fact that the DoubleClick interface is inside AQUA and that they can access everything without leaving the software.” – Ellen Coulter, president, Advantage Software
Busy agency media buyers have relished the access to their DoubleClick accounts from inside the AQUA Advantage platform. Having immediate access to DoubleClick saves time and eliminates any external frustrations.
“We’re excited about what Google has been doing with DoubleClick to advance the platform and allow agency media buyers to buy more advertising through their service,” says Coulter. “And Google just announced that media buyers can buy linear TV ads through DoubleClick Bid Manager.”
Google’s DoubleClick platform helps to blur the lines between online ad purchasing and now linear TV ad buys. According to Google, DoubleClick has been integrated with other TV ad companies and products, including Wideorbit, Clypd and Google Fiber. Across these partnerships, Google says advertisers will have access to both national and local ad inventory.
“Google said that by adding traditional TV buying into DoubleClick Bid Manager, they are taking the first step toward allowing advertisers and agencies to manage their video campaigns across digital and linear TV, in a more efficient and effective way,” added Coulter. “On measurement, DoubleClick will offer impact metrics for attribution across channels. For example, an advertiser will be able to measure the lift when someone searches for their brand on Google or YouTube after seeing their TV ad.”
AQUA Advantage is set to provide our agency media buyers with a seamlessly integrated DoubleClick service that will help eliminate mistakes, increase agency efficiencies and provide a 100% agency-focused service.
To learn more about how DoubleClick integrates with AQUA Advantage, please contact our sales team at 800-841-2078 or firstname.lastname@example.org.