Accounting/Finance

Desktop and Mobile Tools

The Webvantage “Desktop” is a user-defined, browser-based dashboard that displays key information you need throughout your workday. Instantly access quick snapshots of information as of "now" without searching for a report or entering criteria!
Desktop tools such as Alerts, In/Out Board, Tasks Lists, Project Viewpoint, Budget Viewpoint, Hours Viewpoint, Agency Links, Executive Links, Billable Hours Goal, PTO Status, Agency Builder and Financial & Management Metrics place key information at the fingertips of every staff member in any role.

"Alerts" are fully integrated with your daily activities. They automate all communications and collaboration internally and with your clients. Advantage even uses 'push technology' that notifies you via a popup when a new alert has been received. Use Alerts to move tasks or issues from one state or staff member to another, keeping a history of all events that have occurred. This amazing tool helps to keep any type of project on-task, from concept to billing.

Stay connected at all times with Webvantage Mobile where you can access Alerts, Approval Requests, Task Lists, Time Sheets and Expense Reports through hand-held devices such as iPhone, Blackberry and Pocket PC !

Client Budgeting & Forecasts

Advertisers are looking for cost efficiencies in the advertising budget, and you have been asked to manage more with fewer resources. Stay on top of your company’s profitability and financial goals with Advantage’s client budgeting and forecasting tools.

Project profit for the year with incomparable ease and accuracy! Create and manage your client budgets using this comprehensive tool and eliminate manual spreadsheets once and for all. Historical data is available with a single click to aid in formulating more accurate budgets. Time-saving features make anything else seem obsolete! Flexible reporting and online 'Desktop' objects bring it all together for the final analysis.

Client Budget & Forecasting Key Features:

• Create unlimited budget variations.


• Create budgets in summary or detail for all income and cost types.


• Use special tools designed to simplify and expedite data entry.


• Track revisions and approvals.


• Report and analyze client budgets or forecasts vs. actual data in a variety of ways.


• Use Agency Builder and Budget Viewpoint Desktop Objects to monitor your goals with up-to-the-second accuracy.

Client Billing

Streamline the billing process and get a handle on income while you deliver custom invoice formats and statements to your clients electronically. Start with Online Billing Approval where project details are viewed and billing instructions are issued electronically!
The Billing Command Center provides a unique, single-source interface for viewing, analyzing, selecting, processing and delivering client billing. The entire billing process including reconcilation and job closing is streamlined and consolidated through this application.

Client Billing Key Features:

• Online Billing Approvals are a great alternative to the traditional paper trail created with production billing. Account executives play a larger role in the billing process by communicating with billers online as the first step in the billing process.


• Billing Reports are available in dozens of formats where both production and media details may be analyzed in-depth before adjustments are made and invoices are processed.  This same information is available in Online Billing Approvals! 


• Adjustments and Transfers are used to view Online Billing Approval details and make appropriate adjustments before billing is processed. These tools allow adjustments to client billing while maintaining job costs and a complete audit trail of transactions.


• Easily transfer job time across companies, and hard costs across offices.


• Advance Billing includes multiple income recognition and reconciliation options to completely automate that process and give complete control over the results. Job forecasts play a role in helping you determine percent complete and that monthly reconciliation figure.


• Media is advance billed by default, but may be post billed as an alternative. Media accrual and reconciliation is automatic! You'll be able to provide your clients with information about media purchases compared to actuals with variances.


• Invoicing is as flexible as you can imagine with our standard and custom invoice options; provide the formats your clients demand without re-typing or manipulating them manually. View draft invoices first, then automatically email them in PDF format.


• Statements of open receivables may be generated automatically and emailed to your clients with a single click.

Time & Expenses

Achieve effortless time entry from anywhere – with a few clicks in your web browser. Instantly spot missing time sheets, budget variances and more. Enter expenses online for timely reimbursement and billing - eliminate manual data entry and improve accuracy.
We make it easy to track your most important asset. You can enter your time daily or weekly using your weekly template or your task list. Automatic features and defaults cut down on clicks and ensure accurate and timely results. Time is immediately posted to your job or fee account and compared to budget or project estimate. Variances are reported to account executives immediately! Advantage tracks missing time and sends e-mail reminders to keep you on schedule, and unapproved time is reported before it becomes a problem.

Expense Reports are entered online for billable or non-billable expenses, cash reimbursement and even expenses associated with a company credit card. View the status of your expense submissions any time.

Time Entry Key Features:

• Enter time by week or by day and add comments for each item.


• Establish any number of employee work week combinations for handling full time, flexible or part-time arrangements.


• Add time automatically from your weekly template or task list.


• View missing or unapproved time at a glance.


• Automatically notify employees and supervisors when time is not entered based on your agency's requirements.


• Submit and approve time electronically.


• Time entries are immediately available for billing and analysis.

Expense Reports Key Features:

• Quickly enter billable or non-billable expenses, cash reimbursements or credit card charges. 


• Review and check approval and payment status any time.


• Your accounting department can review and approve expenses before posting to jobs or clients.


• Expenses are processed for billing and payment automatically.

Payables & Receiveables

Saving time and providing quick access to accurate information are the goals of every accounting department. Advantage has simplified the Accounts Payable and Accounts Receivable processes!
You can now focus, not on data entry, but on what’s more important: better management of your own time and your agency’s cash flow.

Accounts Payable Key Features:

• Real-time processing for all records.  Full audit trail of transactions.


• Importing of Accounts Payable and Income Only records.


• Easy entry, multiple disbursements in a single record, GL account defaults, and controls that ensure accuracy.


• Purchase Order and Insertion Order matching and auto-load features.


• Alerts and controls that help you manage costs that exceed purchase orders and approved estimates.


• Access to related information directly from the payable record including payments, disbursements and related GL entries.


• Automate approvals and store an electronic copy of the paper invoice with every record.


• Check Writing is very capable in helping you select exactly what to pay.  Select payables by vendor, media type, client and "paid by client" status.  View payable history and disbursements directly from the check writing approval windows.  Process electronic transfers and manual invoices from one versatile application.


• Void Checks tracks all activity and places payables back to their original state in one step.


• Protect yourself by sending Positive Pay information to your bank electronically.


• Vendor Queries provide yet another way for you to view accounts payable details and status from a single location.  Multiple drill-downs to all levels of detail plus matching reports give you everything you need to get instant, accurate information.


• Bank Reconciliation is completely automated and even integrated with all transactions including cleared records from your bank.

Accounts Receivable Key Features:

• Real-time processing for all records.  Full audit trail of transactions.


• Flexible and simple data entry allows you to quickly post cash to client invoices or on account.


• Modifications are done without removing or reversing the original check.


• Track both client and other cash receipts in a single application.


• Client AR Queries provide a way for you to view payment history and open invoices from a single location.  Multiple drill-downs to all levels of detail plus matching reports give you everything you need to get instant, accurate information.


• AR Statements may be sent to clients electronically with a single click.


• Multiple reports and browser-based Desktop Objects provide valuable information to accounting, account service and other staff members instantly.

General Ledger/Financial Reports

Advantage General Ledger contains unique features and tools that help you analyze the financial status of your business, monitor budgets and produce custom financial statements quickly and easily. Process month-end and year-end closes in record time.
The general ledger structure supports multiple offices, locations, profit centers and departments. Transactions are kept for an unlimited period of time for historical and comparison reporting purposes.

General Ledger Key Features:

• Customize your chart of accounts with up to four segments and thirty characters.


• Create unlimited budgets and compare to actual balances on reports and queries.  Import budgets from Excel.


• Create and maintain budgets using client forecasted information and actuals posted.


• Manage accounting periods by area and keep unlimited periods open while controlling current postings.


• Create standard, reversing or recurring journal entries.


• Drill down to several levels of detail on system generated journal entries.


• Drill down to the source and view the actual details that created the entry.


• For client billing, drill down to the actual invoice generated.


• Use the Report Writer to create your own statements with hundreds of different options.  Export results to Excel for further customization.


• Detailed reports and queries provide an abundance of information with details at your fingertips; Detail by Account, Detail by Transaction.


• Trail Balance Report and Queries - Drill down to source Journal Entry and original entry.

Management Tools

Management tools are abundant in Advantage. Everything from online tools to flexible reports are in place to aid in managing clients, jobs, staff and every aspect of your business.
Advantage provides easy access to those tools from either the browser-based Desktop or the Advantage reporting system. Our unique "Agency Builder" applications provide a variety of charts and graphs designed specifically to provide leaders and managers the information needed to make important decisions, without running a single report. An extensive set of matching Management Reports is available to report on everything including profitability, productivity and realization.

Agency Builder Desktop Tools:

• Agency Goals Graph and Chart


• Current Ratio Chart and Graph


• Cash Balance Chart


• A/R Cash Forecast Chart


• A/R Aging Graph and Chart


• Direct Expense Alert


• Employee Availability and Resource Management Chart

 Management Reporting Tools:

• Client Profitability


• Job Profitability


• Gross Income and Analysis


• Service Fee Analysis


• Employee Productivity


• Employee Realization


• Employee Availability and Resource Management


• Employee Time Compliance


• Client Budget vs. Actual


• Profit Projection


• Campaign Progress


• Project Quote vs. Actual


• Project Status Percent Complete


• Media Order Activity


• Media Sales Activity

Financial Statements:

• Unlimited, user-defined


• By Company/Office, Division, Department, Profit Center