Media

Desktop and Mobile Tools

The Webvantage “Desktop” is a user-defined, browser-based dashboard that displays key information you need throughout your workday. Instantly access quick snapshots of information as of "now" without searching for a report or entering criteria!
Desktop tools such as Alerts, In/Out Board, Tasks Lists, Project Viewpoint, Budget Viewpoint, Hours Viewpoint, Agency Links, Executive Links, Billable Hours Goal, PTO Status, Agency Builder and Financial & Management Metrics place key information at the fingertips of every staff member in any role.

"Alerts" are fully integrated with your daily activities. They automate all communications and collaboration internally and with your clients. Advantage even uses 'push technology' that notifies you via a popup when a new alert has been received. Use Alerts to move tasks or issues from one state or staff member to another, keeping a history of all events that have occurred. This amazing tool helps to keep any type of project on-task, from concept to billing.

Stay connected at all times with Webvantage Mobile where you can access Alerts, Approval Requests, Task Lists, Time Sheets and Expense Reports through hand-held devices such as iPhone, Blackberry and Pocket PC !

Media Planning & Estimating

Finally, Media Estimating that makes sense and saves time. Our customizable data entry grid works like a spreadsheet allowing you to enter all proposed media by campaign for review and approval by your client.
Estimate media costs by campaign or market including Magazine, Newspaper, Internet and Out of Home. Special features such as Auto Create, custom grid design, rate cards, contracts, flexible Media Authorizations and full integration with ordering and bill/pay allow you to streamline the process and replace manual or redundant systems.

Media Planning & Estimating Key Features:

• Estimate media costs for one or many media types by campaign or market.


• Use our special "auto create" feature to quickly and easily build estimates by applying campaign and other common information to multiple vendors/publications in multiple markets.


• Work with a custom grid that you design; see only the information you need.


• Use vendor rate cards and contracts to populate rates and other information automatically; later, track actual media purchased to contract agreements.


• Print media authorizations and email them to your clients with a single click.


• Track client approvals and revisions; create orders automatically from the approved lines.

Media Orders

Advantage includes ordering for standard and specialty media types with integrated accounting and comprehensive reporting using unique features that speed up processing and eliminate manual steps.
Media Orders are created with ease using standard features that integrate and flow. Newspaper (including Direct Mail Inserts), Magazine, Out of Home, Internet, Radio and Television orders are created with appropriate details based on how you order.

Material due dates, production ad sizes, job numbers and other key information are pulled from a centralized database in real-time, and is tracked, updated and shared with other departments.

You won’t need to print and mail or fax orders. Advantage’s media system allows you to send orders in PDF format to multiple vendors and representatives automatically. So, if your media buy is up against the deadline, you now have a little extra time to get those final approvals and the orders will get to the vendors in time.

Media Orders are created with ease using standard features that integrate and flow:

• Create orders automatically from approved estimates or by copying existing orders.


• Buy net or gross and populate rates and other key information based on vendor defaults and rate card or client contract records.


• Search for existing orders by any field using our custom search tool.


• Globally edit order details by selecting a campaign and editing all orders at the same time; revisions and cancellations are clearly tracked.


• Customize media orders using our flexible form generator and deliver them to multiple vendors and representatives with a single click.


• View client invoicing and payment history or voucher postings in real-time from any order.

Newspaper, Magazine, Out of Home, Internet, Radio and Television orders are created with appropriate details based on how you order:

• Our newspaper ordering application is perfect for agencies that purchase in large volume; special features allow you to create orders for newspaper inserts and approve vouchers in bulk.


• Magazine ordering is simple and easy while providing the ability to calculate special charges and add specific placement details.


• The Internet orders application includes CPM, CPC and CPA rate types along with other standard features that allow you to create a comprehensive Internet order.


• Our out of home orders application includes the ability to select from a table of pre-defined types and room for other specific placement details.


• Whether you integrate with your favorite broadcast media package or not, Advantage includes full-featured broadcast ordering and flexible print options.

Material due dates, production ad sizes, job numbers and other key information is tracked, updated and shared with other departments:

• Orders store material due dates, production ad sizes, headlines, job numbers and other key information that may need to be tracked and updated on-the-fly.


• Our Global Edit application allows you to update groups of orders by campaign in seconds.


• Reports and interactive calendars help you review and track important information and upcoming due dates based on orders placed.


• Integration means that ad sizes and other vendor requirements are available automatically to your production staff.

Media Integration & Imports

Use Advantage as a stand-alone media system or use other specialty media systems and integrate with Advantage to consolidate estimate, order, financial and management information into a single system.
StrataConnect and nFusion provide seamless integration with media orders from Strata and Aribitron buying systems. Much more than an import; our systems actually share common data allowing you to enjoy the best of both worlds and integrated media. Standard imports are available for other systems that export data into a standard csv file, or you can import directly from Excel.

Media & Production Connected

Unique features “connect” departments and provide key information to staff members and clients. Tear down the traditional wall between media and other agency departments by providing an electronic stream of information to all staff members in real time.
Integration with production adds another level of efficiency. Vendor/publication specifications and deadlines are readily available to production staff during the creative process based on media buys.

Global Edits allow any staff member to modify multiple orders at once and update headlines, material, job numbers, ad numbers and other information needed for material delivery.

Media Calendars allow you to view your entire media or traffic schedule in one versatile online application.

Share media calendars, media authorizations and other key information with your clients electronically through the browser-based Client Portal.

Access a wide variety of media-related operational, management and client analysis reports that aid in making important decisions.

Time & Expenses

Achieve effortless time entry from anywhere – with a few clicks in your web browser. Instantly spot missing time sheets, budget variances and more. Enter expenses online for timely reimbursement and billing - eliminate manual data entry and improve accuracy.
We make it easy to track your most important asset. You can enter your time daily or weekly using your weekly template or your task list. Automatic features and defaults cut down on clicks and ensure accurate and timely results. Time is immediately posted to your job or fee account and compared to budget or project estimate. Variances are reported to account executives immediately! Advantage tracks missing time and sends e-mail reminders to keep you on schedule, and unapproved time is reported before it becomes a problem.

Expense Reports are entered online for billable or non-billable expenses, cash reimbursement and even expenses associated with a company credit card. View the status of your expense submissions any time.

Time Entry Key Features:

• Enter time by week or by day and add comments for each item.


• Establish any number of employee work week combinations for handling full time, flexible or part-time arrangements.


• Add time automatically from your weekly template or task list.


• View missing or unapproved time at a glance.


• Automatically notify employees and supervisors when time is not entered based on your agency's requirements.


• Submit and approve time electronically.


• Time entries are immediately available for billing and analysis.

Expense Reports Key Features:

• Quickly enter billable or non-billable expenses, cash reimbursements or credit card charges. 


• Review and check approval and payment status any time.


• Your accounting department can review and approve expenses before posting to jobs or clients.


• Expenses are processed for billing and payment automatically.

Document and Digital Asset Management

Central filing of client and project-related documents and digital assets is crucial in order to fulfill internal and client requests for information. Without an intelligent system and search tool, valuable items and creative work could be difficult to locate or even lost.
Even if you’re using a centralized server and folder system, it’s a manual process with many potential flaws. Advantage includes a built-in and fully integrated document and digital asset manager. You can now upload and track documents or creative assets by simply linking to key levels within Advantage. A folder system is created and maintained automatically. Metadata is created and attached to each document, making it searchable as well as exportable. Search for all assets by client, product, campaign, job, etc. Additionally, a complete audit trail of document transactions by job illustrates why it may have gone over budget!

Security may be applied to protect confidential documents such as contracts, so that all information can be safely stored in the system.