• The New AQUA is Here!

    AQUA v6.70.07 is a major upgrade that contains exciting new features and enhancements for project management, media and accounting. NEW Assignments and Alerts Manager The Assignments and Alerts Manager is a new powerhouse tool for managing your own assignments and those of other teams and staff members. This consolidated view combines assignments, tasks and alerts […]

    Read More
  • Simpli.fi Acquires Advantage Software

    Ad agencies will have more resources available than ever! As of January 2021, Simpli.fi has acquired Advantage Software Company, LLC. Simpli.fi is a leader in programmatic advertising built for the precision and scale of CTV, addressable and mobile advertising. With this acquisition, the two companies create a groundbreaking combination of best-in-class features and services available […]

    Read More
  • How Your Ad Agency Can Thrive in 2021

    Move Your Ad Agency Into 2021 with Confidence and Clarity! It’s no secret that 2020 was a year of pressure and uncertainty, and it’s definitely been felt in every ad agency across the globe. Having a plan for 2021 is vital to keep your agencie at the top of its game. Here are seven steps […]

    Read More
  • How Has COVID-19 Impacted the Advertising Industry?

    How COVID-19 has Impacted the Advertising Industry COVID-19 has driven significant changes across many different industries this year, and the advertising industry is no exception. Overall, ad buyers expect 2020 ad spend to decline 20% from last year due to COVID’s economic impact. Although the pandemic is expected to have a larger effect on the […]

    Read More
  • Advantage Partners with IPS to Transform Payables Lifecycle

    Advantage Partners with IPS To Streamline Accounts Payable Processing Advantage Software has entered into a strategic partnership with IPS to digitize and streamline the accounts payable process flow from beginning to end. Leveraging this innovative new integration will further extend the powerful capabilities of the Advantage system and allow clients to: Receive invoices in any […]

    Read More
  • Broadcast Media Worksheet Available Now!

    The latest in Broadcast Media automation is available now in Advantage! Everything is about to change in the world of media automation with the latest version of AQUA!  Phase II of our new broadcast media module is available now and contains a key media buying feature, the Broadcast Worksheet. Our new version gives buyers the core […]

    Read More
  • New Software Partnership Solves Agency Time Tracking Problem

    One of the largest sources of missed agency billing opportunities is the lack of or inefficient manner in collecting billable time from agency team members working on client projects. We have the solution!

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  • Rid Your Agency of Two Evil Culprits

    We are consistently hearing about the pain of lost and inaccurate time entry and the struggles of project management and resources that drag down agency profits and efficiencies. So we developed and integrated two solutions to eliminate these pesky agency evils.

    Read More
  • Agile Project Management Software

    Project management at your agency is probably evolving as quickly as your agency clients adopt new procedures or technology. Your agency will really thrive with the inclusion of Kanban inside your AQUA Advantage program.

    Read More
  • New Agency Media Products Launched!

    This is a new and modern set of tools designed to streamline and simplify the entire broadcast media process, while keeping it all in a single, centralized system. Media buyers, media managers, media planners and your vendors will love this advanced and automated new update.

    Read More
  • Media Management for Media Planning & Buying

    The broadcast automation process has not seen any innovation or any significant improvements in years. Until now! Our AQUA Advantage development and programming teams have been working on clever innovations and advances that will turn your agency’s media team into a powerhouse of knowledge, efficiency and down right impressive!

    Read More
  • AQUA Welcomes Two New Friends

    Fasten your seat belts! Brace for impact as we bring you Scrum and Kanban project management tools included with AQUA Advantage software! The incredible power your agency team members will have with this integration will increase your performance, help eliminate errors and wasted time and speed your projects to market faster!

    Read More

The New AQUA is Here!

AQUA v6.70.07 is a major upgrade that contains exciting new features and enhancements for project management, media and accounting. NEW Assignments and Alerts Manager The Assignments and Alerts Manager is a new powerhouse tool for managing your own assignments and those of other teams and staff members. This consolidated view combines assignments, tasks and alerts […]

Read More

Simpli.fi Acquires Advantage Software

Ad agencies will have more resources available than ever! As of January 2021, Simpli.fi has acquired Advantage Software Company, LLC. Simpli.fi is a leader in programmatic advertising built for the precision and scale of CTV, addressable and mobile advertising. With this acquisition, the two companies create a groundbreaking combination of best-in-class features and services available […]

Read More

How Your Ad Agency Can Thrive in 2021

Move Your Ad Agency Into 2021 with Confidence and Clarity! It’s no secret that 2020 was a year of pressure and uncertainty, and it’s definitely been felt in every ad agency across the globe. Having a plan for 2021 is vital to keep your agencie at the top of its game. Here are seven steps […]

Read More

How Has COVID-19 Impacted the Advertising Industry?

How COVID-19 has Impacted the Advertising Industry COVID-19 has driven significant changes across many different industries this year, and the advertising industry is no exception. Overall, ad buyers expect 2020 ad spend to decline 20% from last year due to COVID’s economic impact. Although the pandemic is expected to have a larger effect on the […]

Read More

Advantage Partners with IPS to Transform Payables Lifecycle

Advantage Partners with IPS To Streamline Accounts Payable Processing Advantage Software has entered into a strategic partnership with IPS to digitize and streamline the accounts payable process flow from beginning to end. Leveraging this innovative new integration will further extend the powerful capabilities of the Advantage system and allow clients to: Receive invoices in any […]

Read More

Broadcast Media Worksheet Available Now!

The latest in Broadcast Media automation is available now in Advantage! Everything is about to change in the world of media automation with the latest version of AQUA!  Phase II of our new broadcast media module is available now and contains a key media buying feature, the Broadcast Worksheet. Our new version gives buyers the core […]

Read More

Rid Your Agency of Two Evil Culprits

We are consistently hearing about the pain of lost and inaccurate time entry and the struggles of project management and resources that drag down agency profits and efficiencies. So we developed and integrated two solutions to eliminate these pesky agency evils.

Read More

Agile Project Management Software

Project management at your agency is probably evolving as quickly as your agency clients adopt new procedures or technology. Your agency will really thrive with the inclusion of Kanban inside your AQUA Advantage program.

Read More

New Agency Media Products Launched!

This is a new and modern set of tools designed to streamline and simplify the entire broadcast media process, while keeping it all in a single, centralized system. Media buyers, media managers, media planners and your vendors will love this advanced and automated new update.

Read More

Media Management for Media Planning & Buying

The broadcast automation process has not seen any innovation or any significant improvements in years. Until now! Our AQUA Advantage development and programming teams have been working on clever innovations and advances that will turn your agency’s media team into a powerhouse of knowledge, efficiency and down right impressive!

Read More

AQUA Welcomes Two New Friends

Fasten your seat belts! Brace for impact as we bring you Scrum and Kanban project management tools included with AQUA Advantage software! The incredible power your agency team members will have with this integration will increase your performance, help eliminate errors and wasted time and speed your projects to market faster!

Read More