Long before the Internet, social media and streaming video, we were 100% focused on developing custom accounting, media and project management software for your agency and in-house agency. “For more than 35 years, Advantage has only focused on serving the agency client,” says Ellen Coulter, president of Advantage Software. “We have known what agencies need to improve their performance, workflow and profits more than any other software company serving the agency.”

“Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.” – Steve Jobs

Being 100% Focused on Your Agency & In-house Agency

Serving the agency and agency model is all that we do at Advantage. For a very long time, Advantage has pioneered and changed how the modern agency builds a profitable business model. “We’ve always been sensitive to the agency-client relationship and we really understand the fragile relationship that can exist between the two,” says Coulter. “Our agencies know that overall agency productivity, accuracy, timeliness and ability to manage their client’s advertising and marketing is vital to building stronger client relationships.”

100% dedicated to the agency and in-house agency with Advantage AQUA agency software.

Beyond exceptional accounting and project management capability within Advantage AQUA, there are many key focus areas that we address as 100% focused on the agency as a whole.

  • Media management – “We are exceptional at managing media for our agency’s clients,” says Coulter. “From placing media to delivering assets to reporting against buys, our agencies rely on our expertise in supporting them with exceptional media software performance and stability.”
  • All-in-One integration – Everything an agency needs to successfully run their business is housed within the Advantage AQUA platform. We are 100% centralized and focused on the agency’s needs.
  • Doubleclick integration – Doubleclick ad management is integrated inside Advantage AQUA. “Our digital agencies really like this integration because it saves them time and helps eliminate any possible errors.” Ad agency software with DoubleClick integration in Advantage AQUA.
  • Built for Agency Roles – This is one of the best assets of Advantage AQUA and one that competitors can never touch. “We developed our platform to address each individual role within the agency,” added Coulter. “This means that the media team has tools and capabilities specifically developed just for their tasks and assignments and the creative team has tools and capabilities specifically developed just for their unique needs. It’s 100% focused on the needs of the agency.”

For more than 35 years, we have collaborated with all types of agencies in building an agency management and workflow management platform that is uniquely and specifically made for the agency.

“We know that the advertising and digital landscape is shifting constantly,” adds Coulter. “This requires us to innovate, evolve and address new technology and agency practices that derive from immediate necessity. We understand the agency culture and environment because we’ve only been in the agency business 100% of our time.”

Call one of our Advantage sales professionals today at 1-800-841-2078 or email sales@gotoadvantage.com. We can give you a free demo of Advantage AQUA and show you how we are 100% dedicated to the success of your agency.